Investor Relations
Welcome to the Pick n Pay Group
Investor Relations
Welcome to the Pick n Pay Group
Pick n Pay has launched Smart Shopper PRO, a new subscription tier of its Smart Shopper loyalty programme. At a launch price of R99 a month, PRO members get four benefits on top of their existing Smart Shopper rewards:
Customers can sign up on the asap! app.
"Customers are increasingly looking for practical ways to make their money go further, and Smart Shopper PRO gives them more opportunities to get value from their everyday spend across groceries, clothing and fuel," says Vince Viviers, Executive: Innovation and Digital Transformation at Pick n Pay.
For customers ordering groceries online weekly, four deliveries a month would be worth R148 in delivery fees alone, more than covering the R99 monthly subscription cost and before factoring in the additional in-store discount and extra points earned.
PRO also stacks with Smart Shopper's free-to-join Live Well Club, which offers triple points and additional cash-off vouchers on more than 1,000 products that support healthier choices. Where PRO and the Live Well Club overlap on qualifying items – such as fresh fruit, vegetables, fish and chicken – members can earn six times the standard Smart Shopper points.
"Fresh food makes up a big part of every family's shop, so that's where we wanted to give the most back. And because PRO also rewards customers for shopping PnP Clothing on asap! or buying fuel at bp, the benefits follow them beyond the grocery aisle," says Viviers.
PRO builds on the benefits available to all Smart Shopper members, who can join the loyalty programme for free: instant savings, cashback points, personalised discounts on products that they buy regularly, and boosted points and additional savings through its Live Well, Coffee, Baby, Pet and Wine Clubs.
"Our goal is always to make every shop go further for our customers. Whether they're doing their weekly shop in store, getting groceries or clothing delivered on asap!, choosing fresh food for their families or filling up at bp, PRO gives them more back on the spending they already do. That's what makes it valuable – the benefits fit around their lives, not the other way around," concludes Viviers.